Behind the Vision

 

desiCupcake_3 We are [desi]gn cakes & cupcakes; currently located in Riverside, CA.  I am Desi, the creator behind this sweet vision.  I began baking cupcakes when I was little, when my Mom got me an Easy Bake Oven.  I have grown up in a kitchen, and baking became a hobby which turned into a business after I graduated college from CSUSB & received a BA in Entrepreneurial Management (little did I know I would open my own cupcake business).

I grew up in a traditional Italian Family; we have grown up cooking & baking everything from scratch using family recipes & secrets.   My family has always been my biggest inspiration for everything, and when it came to flavor combination’s and recipes, my heritage took front seat.  I use flavors I grew up tasting.  Carrot Cake from my Zia Paula (my great-aunt), Fig from our trees in my Grandpa’s backyard that I ate every summer until my stomach ached, and the Red Velvet is an inspiration from my Best Friends who love this cake and have always requested it for every celebration we have. PB & Presley is my Mom’s favorite, as she loves Elvis.  This cupcake was made for her birthday, and has been a hit on our menu ever since.

I never went to school to be a baker or a culinarian.  I love baking, and this is my passion.  I have built this business with the assistance of my family and friends; all who have been personal taste testers, cupcake reviewers, assistants in the kitchen, and have been my BIGGEST supporters; for that I am incredibly grateful.  I have hopes of owning a storefront in the near future, & until then, it’s online and custom orders.

I am a person with SWEET dreams, and I thank you for your time in visiting who we are, and for joining us in our cupcake journey.Please contact us anytime,  I’d love to hear YOUR inspiration.

tante baci [xo],

desi

email: designcakesandcupcakes@gmail.com

2 Responses to “Behind the Vision”

  1. Adrian Alvarez January 6, 2012 at 9:29 am #

    Hey Desi, just wanted to congratulate you in your success. I’m glad to hear that a fellow CSUSB alumni has succeeded.

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